Steve Jobs did not create products. He created and organization that predictably and reliably created emotionally resonant products.
Steve Jobs did not make movies. He made a company that predictably and reliably made blockbusters.
Steve Jobs did not wrest market share from competitors. He created new markets that attracted and sustained competitors.
Steve Jobs did not design anything. He gave others the freedom to think about what jobs products are hired to do.
Steve Jobs did not re-engineer processes. He brought engineering processes to works of creativity and the creative process to engineering.
Steve Jobs did not develop new management theories. He showed by example that innovation can be managed.
Steve Jobs was not a visionary. He put the dots together and saw where they led.
Steve Jobs was not a futurist. He just built the future one piece at a time.
Steve Jobs did not distort reality. He spoke what he believed would become reality at a time when those beliefs seemed far fetch.
Steve Jobs was not charismatic. He spoke from the heart compelling others to follow him.
Steve Jobs was not a gifted orator. He spoke plainly.
Steve Jobs was not a magician. He practiced, a lot.
He had taste.
He was curious.
He was patient.
He was foolish.
He was hungry.
One of the favourite quotes of Steve Jobs, “Stay hungry, stay foolish.”
These things many others can do. Maybe you can.
